Going #AgNerd on the Farm
The term nerd 25 years ago and still today generally has a negative meaning to it, but there are a bunch of agricultualists and our supporters that have embraced the term and somewhat made it the calling card of the AgChat Foundation. I am not sure who first coined the term, but it has caught on and we embrace #AgNerd.
The AgChat Foundation is an organization dedicated to helping enable people involved in agriculture to better tell their stories through the use of social media. I serve in a volunteer capacity with the organization in setting up our conferences to help with this educational effort. I attended the first conference in August of 2011 in Chicago, IL. It was quite an experience finally meeting in person all of the individuals with whom I had advocated for agriculture with over the previous couple years. We put together our second Agvocacy conference this last August in Nashville, TN and it was a resounding success.
As I look forward this week to attending The Ag Issues 2012 event sponsored by Bayer Crop Science I reflect on where this social media journey of agvocating has taken me. I have had an opportunity to work with an amazing group of people that are interested in having a conversation with consumers and finding our common ground. These are selfless individuals interested in helping others to tell their stories and help bridge the gap that seems to exist between the producers of our food and the consumers. Last night many farmers and others in this area had a chance to listen to Anne Burkholder speak about the importance of telling this story and doing it the right way. If you have not heard of Anne, make sure to visit her blog at www.feedyardfoodie.com. I believe it opened some eyes to the divide that is out there. For too many years agriculture has sat back and let others tell our story for us. Let me tell you, it is not a pretty story. Do you consider your farm a “factory”? I certainly do not, but that is the way we are portrayed the majority of the time! Why, because the public does not know us. What they do know of us is usually second hand.
I get the chance because of this social media adventure to serve on a sustainability panel at Ag Issues 2012. The Twitter hashtag for the event in #agissues12. Please follow it on Twitter as myself and some friends I have met through #agchat will be tweeting the conference also. To follow the conference follow me at @Huskerfarm Michele Payn-Knoper at @mpaynknoper, and Jeff Vanderwerff at @agsalesman. We will be #agnerding with our smartphones, iPads, etc. for a couple days in Nashville, but there are a ton of others out there doing it every day, telling their story via Facebook, Twitter, Google+, Blogs, Pinterest, etc.
Who are you going to tell your farm story to today? Is there someone you can connect with in a positive way to start a conversation? Are you going to let someone else do it for YOU? Are we going to be part of the solution, or help create a bigger divide? Take 10 minutes a week to tell your story in some way and see what it can accomplish. Large companies employ PR and reputation management firms to handle interaction and communication with the public. As individuals in agriculture, that is just another one of the many hats we need to wear each day on our own farms! I tell my story because I want to ensure that our children are afforded the same opportunities in agriculture that I have been. Find your reason!
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